Why In-House Photography Isn’t as “Free” as It Seems
On paper, in-house photography sounds like a no-brainer. But when dealerships step back and look at the real cost, in-house photography often turns out to be one of the most expensive parts of the sales process, just in less obvious ways.
The 2026 Dealership Photography & Video Playbook
Today’s buyers decide in seconds, long before they enquire. This playbook outlines how forward-thinking dealerships are aligning photography and video with modern buyer behaviour, turning media into a competitive advantage that drives faster sales and stronger commercial outcomes.
Why You’re Losing Leads Before Your Ads Even Hit the Market
Many dealerships lose valuable leads before their ads even go live. Slow photography and average visuals delay listings, reduce buyer confidence, and cost enquiries, margin, and stock turnover.
Behind the Lens: Going Shopping with the Citroën C3
In traditional automotive photography, the aim is often to isolate the vehicle from everyday chaos, presenting it in an idealized form free of clutter. However, we chose to pivot from convention by integrating a shopping trolley into our compositions.
Behind the Lens: Getting Creative with a Porsche Boxster
Within automotive photography, every shoot presents a distinctive mix of challenges and creative opportunities. Our recent session at Dutton One Mulgrave, centred around the striking Porsche Boxster, was a vivid demonstration of this dynamic.
Behind the Lens: Meeting your heroes
To say I was excited to drive and shoot this car was an understatement. I picked the car up from the owner in Cremorne, ready for the short drive over to the location in Prahran. At idle, the car makes a low smooth tone, not giving away its motorsport roots.
Behind the Lens: Autumn With a 1998 Rover Mini Cooper
This shoot was not just another day at the office—it was an expedition into the picturesque countryside of New South Wales to capture the timeless elegance of a 1998 Rover Mini Cooper for Collecting Cars.
Behind the Lens: The Classic Beauty of a Chevrolet Belair
Our latest photoshoot featuring a vintage '56/'57 Chevrolet Belair, is a testament to the timeless allure of automotive design and the hidden beauty waiting to be captured.
Behind the Lens: Capturing the Timeless Elegance of the '78 Alfa Romeo Alfetta
In the world of car photography, the challenge is not just about capturing a vehicle, but immortalising an icon in its finest light. Our recent project with Collecting Cars afforded us this unique opportunity, as we focused our lenses on a unique piece of automotive history—the 1978 Alfa Romeo Alfetta