Why In-House Photography Isn’t as “Free” as It Seems
Scott Cooper Scott Cooper

Why In-House Photography Isn’t as “Free” as It Seems

On paper, in-house photography sounds like a no-brainer. But when dealerships step back and look at the real cost, in-house photography often turns out to be one of the most expensive parts of the sales process, just in less obvious ways.

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The 2026 Dealership Photography & Video Playbook
Scott Cooper Scott Cooper

The 2026 Dealership Photography & Video Playbook

Today’s buyers decide in seconds, long before they enquire. This playbook outlines how forward-thinking dealerships are aligning photography and video with modern buyer behaviour, turning media into a competitive advantage that drives faster sales and stronger commercial outcomes.

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