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When it comes to the world of photography, embracing one’s passion within a specialised field not only fuels the creative spirit but also empowers the photographer to make insightful artistic decisions.

This was precisely the case during our recent photoshoot for Citroën C3 at Central Star Autohaus Waverley, where our creative expertise steered the session towards presenting a highly captivating visual narrative.

A Nod to Innovation: Featuring Citroën’s Airbumps

Citroën has been a frontrunner in integrating unique design elements into its vehicles, a tradition highlighted in 2016 with the launch of the C4 Cactus, which introduced the innovative Airbumps technology. These are essentially air-filled pockets that cushion the impact whenever a car door faces threats from external forces like errant shopping trolleys in a parking lot. It was this clever feature that inspired the central theme of our shoot.

Utilizing the Unconventional: The Shopping Trolley as a Prop

In traditional automotive photography, the aim is often to isolate the vehicle from everyday chaos, presenting it in an idealised form free of clutter. However, we chose to pivot from convention by integrating a shopping trolley into our compositions. This choice was not merely for aesthetic uniqueness but also to underscore the practical benefits of the Airbumps in a relatable scenario—the shopping centre car park.

Choosing a shopping centre car park as the backdrop was strategic, highlighting where the Airbumps technology shines most. The setting is familiar to everyone; it’s where we often gingerly park our cars, hoping to avoid the very mishaps Citroën’s Airbumps are designed to guard against. Yet, as any car owner knows, somehow, the trouble—in our case, a rogue shopping trolley—seems to find its way..

Composition and Dynamics: Bringing the Scene to Life

The positioning of the trolley was meticulously planned to suggest movement towards the Citroën C3, creating a narrative of imminent interaction. Whether pointed directly at the car or placed tantalisingly close for detailed shots, the trolley was more than a prop; it was a character in its own right, playing a pivotal role in our storytelling.

Color and Contrast: The Art of Editing

The editing phase of the shoot was an exercise in subtlety and enhancement. The color palette of the scene was naturally muted, dominated by the pale hues of the car park and the stark white of the Citroën C3. This serendipitously worked in our favor, allowing us to dial down the surrounding colors while accentuating the blues—a nod to both the car’s detailing and the trolley’s hints of blue. The result was a composition where the Citroën C3, along with its innovative Airbumps, stood out as the undeniable focal point, drawing the viewer’s eye and underscoring the narrative of protection and style.

The Intersection of Creativity and Commercial Photography

This photoshoot for Citroën C3 at CSA Waverley wasn’t just about capturing a car; it was about storytelling through images, where every element, from the choice of location to the colour adjustments in post-production, was a deliberate step to convey a message. It was an exploration of how commercial photography can intersect with creative vision, turning a simple photoshoot into a compelling visual story that resonates with audiences and highlights the product’s unique attributes.

At NSX Media, we strive to push the boundaries of traditional photography, turning each project into an opportunity to innovate and captivate. This Citroën C3 photoshoot is a testament to our commitment to creativity and excellence in automotive photography.

Stay tuned to our “Behind the Lens” series for more insights and stories from our creative adventures.